29 September, 2010

You're Invited Part 3: Lithograph-what?!

Lithography, or Offset Printing
This is a standard technique used for most printed material. Maps, books, sheet music, the sky's the limit!  An inked image is transferred (or "offset") from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process (which is based on the repulsion of oil and water) the offset technique employs a flat image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film, keeping the non-printing areas ink-free.  Neat, huh?  I think so! 

This process allows for the most flexibility in color palette and design. A smart and well executed design can make offset invites look even more beautiful. The Wiley Valentine design team uses a combination of offset printing and letterpress grade papers to achieve stunning design. Offset printing is best left to commercial printers and design professionals.

Lithography is the least expensive printing technique and has the fastest turnaround.  You'll have to check with your designer and/or printer to get the exact lead time, but I've seen some come in under two weeks.

This is the lovely Adam Scott invitation by Wiley Valentine.  Totes brill!  If I could, I swear to Lady Gaga I'd have them design my life.  Oh, by the way dolls, they have a blog too.  Seriously, check it out.

Photo credit:
Wiley Valentine via Minted

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