26 October, 2011

On the Cutting Room Floor: Monster Bash

Halloween is inching ever closer and I could not be more excited.  As I had mentioned before, we are giving our Halloween party design an overhaul this year.  We finally settled on something we are super happy with, but sadly, it seems we won't have time this year to put our epic party on it's feet.  But, did we ever have fun reinventing!

Which brings me to my point.  I am often asked how I avoid doing the same party over and over.  I usually have a stock answer that is something like "every event is a chance to push my limits and breathe new life into an event even if two clients have the same idea".  This is totally true, bee-tee-dubs. But.  And that's a big but, my freshness is in large part contributed to the amount of work we do that never sees the light of day!

It's true, y'all.  As part of my design process, I design an event, in its entirety, three times. So you can imagine how many designs end up on the cutting room floor. 

What does this have to do with Monster Bash?  Well, I thought I might share one of the designs that didn't make the cut.

Cute, isn't it?  We thought so.  but, once you see the finished product, you'll understand why it had to go.

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